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      <image:caption>Most common questions identified by: Google keyword research, user interviews, and popular questions posted on active maternity leave social media discussion forums.</image:caption>
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      <image:caption>Improved messaging helps ‘guest users’ understand the advantages of creating an account.</image:caption>
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      <image:caption>Users preferred a simplified English version of the app even when compared to the current app translated into their native language.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>We took a phased approach to rolling out the Medicare.gov redesign project. The Medicare.gov redesign plan uses human-centered design, prioritized user and business goals, and agile methodology to help break the project into iterative releases we could implement throughout the year. It helped formed the framework within which we could design, implement and iterate on the redesign project.</image:caption>
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      <image:title>Work - Plain Language &amp; Accessibility</image:title>
      <image:caption>A presentation for designers on the why and how of plain language in human-centered design.</image:caption>
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      <image:title>Work - Service design and accessibility</image:title>
      <image:caption>An accessibility use case map to prioritize accessibility improvements to allow Veterans with different disabilities to check-in to medical appointments. Opportunities identified across key user journey digital and non-digital touch-points.</image:caption>
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      <image:title>Work - Accessibility in the Discovery phase: A quick guide</image:title>
      <image:caption>A guide for designers on how to include accessibility in the early stages of a project.</image:caption>
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      <image:title>Work - Digital Inclusion Guidance</image:title>
      <image:caption>A short guide on how to apply plain language when designing accessible digital experiences.</image:caption>
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  <url>
    <loc>https://www.niradatta.info/my-san-jose-app</loc>
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    <lastmod>2018-11-13</lastmod>
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      <image:title>My San Jose</image:title>
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  <url>
    <loc>https://www.niradatta.info/about</loc>
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    <lastmod>2023-02-26</lastmod>
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      <image:title>About - Nira Datta</image:title>
      <image:caption>Content Designer + Strategist + UX Researcher Hi, I’m Nira. I have 15 years of experience creating user-centered experiences: from strategy and design to writing accessible content ( listen to me speak about why this matters for human-centered-design). I’ve worked with Google, Kaiser Permanente, Department of Veteran Affairs, City of San Jose, Code for America, ed-tech start-ups and various digital agencies. You can sometimes find me on Medium, writing about: - launching a community of practice on accessibility - why I built a chatbot on parental leave rights - how to design for people who speak English as a second language Want to get to know each other? Let's connect.</image:caption>
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  <url>
    <loc>https://www.niradatta.info/new-page</loc>
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    <lastmod>2019-01-08</lastmod>
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      <image:title>New Page</image:title>
      <image:caption>Relevant call to actions for new members (find a doctor) and members with non-urgent needs (schedule an appointment).</image:caption>
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      <image:title>New Page</image:title>
      <image:caption>‘Help me Decide’ tool are for patients who are unsure what type of care they need.</image:caption>
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  </url>
  <url>
    <loc>https://www.niradatta.info/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-08</lastmod>
    <image:image>
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      <image:title>New Page</image:title>
      <image:caption>Relevant call to actions for new members (find a doctor) and members with non-urgent needs (schedule an appointment).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bea09e9506fbea7f2007110/1546988167041-ZOPT7BDEEKDIOK64J4FU/HTFC_Prototype_05.png</image:loc>
      <image:title>New Page</image:title>
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      <image:title>New Page</image:title>
      <image:caption>‘Help me decide’ tool are for members who are unsure what type of care they need.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.niradatta.info/content-design-for-government</loc>
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    <priority>0.75</priority>
    <lastmod>2020-03-01</lastmod>
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      <image:title>Human-centered Content Design</image:title>
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